PRIVACY POLICY

Privacy Policy

Last updated: 01.07.2026.

1. Data Controller

This website is operated by ARMORER Ltd., registered in Latvia.

Address: Brivibas gatve 197F, Riga, LV1039, Latvia

Email: info@steelfy.eu

We are the data controller for the personal data processed via this website.

2. What data we collect

We may collect the following personal data:

• Name and surname

• Email address

• Phone number (if provided)

• Billing and delivery address

• Order and purchase information

• Payment information (processed securely by third-party payment providers; we do not store full card details)

• IP address and browsing data (cookies and analytics)

3. How we use your data

We use your data to:

• Process and deliver orders

• Provide customer support

• Issue invoices and handle payments

• Improve our website and services

• Comply with legal obligations

• Send marketing emails (only if you have given consent)

4. Legal basis for processing

We process your data based on:

• Contract performance (order processing)

• Legal obligations (accounting, tax laws)

• Legitimate interests (service improvement, fraud prevention)

• Consent (marketing and cookies where applicable)

This follows General Data Protection Regulation (GDPR) and UK GDPR rules.

5. Sharing your data

We may share your data only with trusted third parties necessary for business operations, such as:

• Payment providers

• Delivery and logistics companies

• IT and hosting providers

• Email marketing services (if used)

We do not sell personal data.

6. Data retention

We store personal data only as long as necessary:

• Order data: as required by law (e.g., accounting regulations)

• Customer account data: until deletion request

• Marketing data: until consent is withdrawn

7. Your rights

You have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion (“right to be forgotten”)

• Restrict processing

• Object to processing

• Withdraw consent at any time

• Request data portability

To exercise your rights, contact us at: info@steelfly.eu

8. Cookies and tracking

We use cookies to:

• Ensure website functionality

• Analyze traffic

• Improve user experience

• Run advertising (if applicable)

You can manage cookie preferences via your browser or cookie banner.

More details are available in our Cookie Policy.

9. International data transfers

As we operate in EU and UK markets, your data may be processed outside your country, but always with appropriate safeguards.

10. Contact

If you have any questions about this Privacy Policy or your data, contact:

Armorer Ltd.

Email: info@steelfly.eu

You also have the right to lodge a complaint with your local data protection authority (in Latvia: Datu valsts inspekcija).